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Facebook Ad Strategy

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  1. Anatomy of a Facebook ad
  2. The importance of congruency
  3. Tracking events using the Facebook pixel
  4. Types of adverts
  5. How to show your ads to engaged audiences
  6. Retargeting Adverts
  7. Video adverts
  8. Using the audience insights tool
  9. Using reports

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Facebook Ad Strategy The importance of congruency
Module 2 of 9
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The importance of congruency

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