Promote your community on your website
Your task today is a juicy one to be done over the course of the next few days… to get a PAGE on your website to promote your community. (If you don’t have a website yet, then getting the wheels in motion on this is your task instead!
You have a couple of options here…
- Using this as a way to collect email addresses
- Sending people straight to your community and collecting email addresses later
There is no right or wrong answer here, just whatever works best for your business and your plans. No opt-in = more signups, opt-in = better engagement as you can email!
In my first community there was no email opt-in required as I often hosted webinars that required email signup, so there was no need for me to get an email address straight away
Decisions to make:
- Will you have an opt-in page or no opt-in page?
- What is the key message you want to share about joining the group?
- What is the headline that will attract people to join your community?
Hint: Gather up the other copy have you created during this challenge for this page. Tasks done on days 4, 5, 7 has some juicy content you can use
Designing the page
It does not have to be anything complex. Here’s a simple yet effective structure…
- An enticing image or banner
- Headline (the big reason they need to join)
- Sub headline (a little more detail on what the community is)
- Opt-in box to add email, or button to join with a strong call to action
- Big benefits of joining (bullets)
- A couple of testimonials about your community or you if you have them