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Let's Launch Together 2021

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  1. Week 1: Building Your Audience
    10 Lessons
  2. Week 2: Connect and Nurture
    5 Lessons
  3. Week 3: Your Launch Experience
    6 Lessons
  4. Week 4: Core Launch Content
    7 Lessons
  5. Week 5: Crafting Your Launch Copy
    4 Lessons
  6. Week 6: Assets Creation
    6 Lessons
  7. Week 7: Launch Build Up
    5 Lessons
  8. Week 8: Tech Set Up
    7 Lessons
  9. Week 9: Welcome Week
    11 Lessons
  10. Week 10: Launch Event
    8 Lessons
  11. Week 11: Conversion Week
    7 Lessons
  12. Week 12: Downsell & Debrief
    3 Lessons
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Welcome Week Day 2

  • Most important task – update your tracker and write your debrief for yesterday before the busyness of today kicks in!
  • Resend your invite to unopens and make sure you also exclude people who have already signed up. We do “Hey lovely, you missed this yesterday!” – use your own language 🙂
  • No Comments Unanswered! Do a sweep of ads, group posts, social posts and DMs. We set aside 30 minutes each morning and each afternoon
  • Pay close attention to conversations you’re having on social – what’s stopping people from signing up? Any objections to joining that you can turn into content?
  • Get in your group and do something fun! This is your chance to get creative and do fun things and create conversations.
  • Create another post on social media to invite people in
  • Update your group with your next countdown banner (this can also be used as a social post… we turn them into IG stories)
  • Very low signups? Test new messaging as discussed and test for screams not whispers.
  • Remember that mistakes are where the money is to be found – embrace them and find new ways of doing things.
  • Got time? Get Bonjoro and wow your people! One of our favourite strategies in smaller launches and a conversion crusher!

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