Module 1, Lesson 2
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Warm up video

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Ad format

Took this livestream and turned it into a shorter video and ran traffic to it. Why did we do this? Because Laura finds it much easier to practice content as a livestream first and THEN turn it into a video once she’s answered questions, delivered the content and tweaked the outline. If you’re more comfortable diving right into recording a video… do it that way!

Call to action

There are a few options depending on whether you’re ready to drive traffic to your experience, or whether you’ve hosted the experience before and now have an “event waitlist” page set up.

Once you’re done with the live, you can turn it into a conversion ad sending traffic to your sign up page.

If you’re not ready to open up doors to the experience, you can run traffic to your “event waitlist”.

Or you can simply create the ad as a “video views” campaign to get people excited with no call to action, simply mention “something amazing coming soon”.

Which audiences?

As many as you have! Website traffic. Video views audiences. Page engagement. Post / ad engagement. Instagram account audiences. Customer email list. Lookalike email list.

Video ads are the perfect ad type to target new audiences using Interests.

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