Module 2, Lesson 4
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Reminder to join

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Ad format

This is the same format as the invite ads, with the addition of the bright banner to capture those who haven’t yet signed up.

We only show this to warm audiences, and to those who have been to the sign up page but not registered yet.

Call to action

Simply – sign up for the event!

Which audiences?

As many as you have! Website traffic. Video views audiences. Page engagement. Post / ad engagement. Instagram account audiences. Customer email list. Lookalike email list. People who have visited the sign up page but not signed up.

EXCLUDE: People who have signed up so you don’t waste ad budget showing the ad to people who are already in.