General invite (warm audiences)
Conversion ad – with the “complete registration” pixel firing on the thank you page.
A variation on our “cold audiences” ad – we didn’t need as much positioning content in here to introduce Laura.
Text and image ads work better for Love To Launch typically during launches, but there’s no reason you couldn’t use this format and turn it into a video! (Please note now that Facebook have changed their image sizes again that the image might have black stripes either side… thanks Facebook)
Call to action
Simply – sign up for the event!
As many as you have! Website traffic. Video views audiences. Page engagement. Post / ad engagement. Instagram account audiences. Customer email list.
EXCLUDE – people who have opted in for the event! This stops your advert being shown to those who have already signed up.