Conversion Week Ads Plan

Note on ads:

LLT isn’t an ads course, but I wanted to share the top ads we recommend you use if you’re using them during conversion week.

Doors open ad (pre-schedule this!)

Today you’ll want your “we’re open” ad to start – tell the world doors are open! Typically we’ll get it approved a couple of days before because if there’s one ad that often takes time to get approved, its this one because it is selling something.

Don’t forget to use the CONVERSION objective – and track the purchase on the thank you page.

Typically we use a text + image based ad (which work better than videos for us) and one of our favourites is to use a carousel ad!

Abandoned cart ad

One of my favourite strategies is to show a “right fit call” ad to people who abandon cart – that means they started to enter their payment details but didn’t actually finish their purchase!

This means something stopped them and I find in most instances all these folks need are a few encouraging words on a right fit call. Right Fit Calls aren’t great for all offers – especially if you’re selling a low ticket offer. It has to make sense to get on a call – it’s not worth it for low ticket offers unless you’re struggling to convert sales and need to identify objections.

If you’re selling a low ticket offer, then just remind people of all the goodness that’s waiting for them (a carousel ad showing all the big benefits can be perfect for this).

We trigger this ad to be shown using Thrivecart’s Facebook Pixel trigger – which means the “add to cart” pixel is fired when someone goes to checkout…. and we show this video to people who “add to cart” but that don’t visit the thank you page.

This stops people who have bought from seeing your abandoned cart ad! Cool right?

Using the “add to cart” pixel with Thrivecart

If you’re using Thrivecart, you’ll want to add your “Add To Cart” code to your “checkout page” pixel area and it will look something like this ( don’t copy and paste this, you’ll want to generate your own pixel code in your Ads Manager

<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);
fbq(‘init’, ‘#####’);
fbq(‘track’, ‘AddToCart’);
</script>

Bonus expiring ad

We don’t recommend this one in a first launch because it can be overwhelming enough to get all of the basic ads out let alone the extra ones! This is an ad I wouldn’t put out unless you’ve got the “doors are open” AND “abandoned cart” ad set up (they’ll be the ones that will give you the best ROI.

But, if you do have time – then you can use ads to promote that your bonuses are expiring.

You’ll spend a minimal amount because its not to your whole audience, just to those who went through the launch and/or visited the sales page otherwise the context will be lost.

Example here!

Success Stories

Success stories are a wonderful scroll-stopping piece of content to share! Typically we’ll do 3-4 of these during a launch and they’re used to send people to view more of our stories.

We do longer videos (usually square) for in the Facebook feed, and shorter videos (portrait) in instagram stories!

We just use the Mojo app for the video below:

Doors are closing (24 hours before close)

You’ll want to ramp up the urgency with a “Doors closing” ad.

This doesn’t need to be too different from “doors are open” but definitely switch up your images to grab attention and stop the scroll.

Remember to set an end date/time… often people leave their ads run after doors close which can be costly!

Here’s an example of a cart close ad